![]() ![]() ![]() Another aspect of basic data includes financial information, such as their occupation, what industry they work in, their income and even their annual revenue.ĭepending on how you plan to use the data, basic data can include more specific aspects of a customer's life, including children, pets and annual spending. This can include basic demographic information, like a customer's name, gender, location and contact information. Basic dataīasic data refers to the data you can use to create a database of customer profiles. Here are four types of customer data with details on which aspect of the customer experiences it entails: 1. Related: How To Create a Customer Database in 6 Simple Steps 4 types of customer data This data can be about many things, such as a customer's demographics, personal information or behavior, and it helps companies better connect and engage with their clients. They can also work toward obtaining information that can inform decisions to increase overall customer satisfaction. Businesses can use this information to create new products and marketing strategies. Related: Methods of Data Collection (With Data Types and Examples) What is customer data?Ĭustomer data is the information consumers provide while interacting with a business through various methods, including the businesses' website, mobile applications, surveys, social media and marketing campaigns. In this article, we list the four key customer data types and give tips to help you collect data more effectively. ![]() Understanding the various types of data and how to collect them can simplify the process of better understanding customers. Businesses can use this data to make various decisions regarding the future of their work, including changes in marketing strategies. Customer data can give you valuable insights into the demographics that interact with a brand. ![]()
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